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Günümüzde, hızla değişen çevreün etkisiyle ev dışındaki tüketim koşulları büyük bir dönüşüm geçiyor. İnsanların yaşam stili giderek daha hareketli hale geliyor ve bu da kafelerde yemek yemeyi, toplumda zaman geçirmeyi ve yeni deneyimler aralamak istemelerini beraberinde getiriyor. Örneğin, mobil ödemeler sayesinde prat